The Biltmore Group - A Boutique Brokerage

The Biltmore Group, a boutique brokerage, has positioned itself as a full-service,  residential luxury real estate brokerage and lifestyle company representing clients worldwide.

 The founder of The Biltmore Group envisioned a different business model for a real estate brokerage by modernizing and advancing the industry. Shunning the traditional model of how real estate is practiced, our agents share their knowledge, spheres of influence, contacts and expertise, ensuring our clients and listings are provided much better representation and a true competitive advantage.

 The Biltmore Group extends far beyond what conventional brokerage firms offer. It envisions itself as both a lifestyle company, and as a creative agency offering design, marketing and sales solutions for buyers, sellers, developers and investors.

Merriam-Webster’s dictionary defines Boutique as, “A small company that offers highly specialized services or products”. In fact, a boutique style Real Estate firm is often defined as a small office staffed with well-vetted professionals. Boutique brokerages have grown in popularity over the past few decades as many highly trained, niche specialized agents have struck out to create their own brokerage firms. Why have these small firms become so popular with home consumers?

Boutique brokerages place an emphasis on the quality, not quantity of its agents. These small brokerages march to the beat of their own drum, cultivating their own brand and service culture. You will find many mid-career agents have decided to work boutique agencies, as they have had time to develop as an agent and don’t need the support of a major name brand agency. The boutique agent is able to meet and exceed consumer needs and is not limited to the ready-made tools given by a franchised company.

Don’t consider a boutique style brokerage as limited because of their smaller size. The name of the game is customization and choices when it comes to a boutique style. They are not limited to franchise approved marketing templates, vendor restrictions and standardized product placements. Boutiques have the flexibility to explore and implement new marketing options, business ideals and higher quality service standards. In fact, boutique real estate companies have been the trailblazers for innovative marketing strategies such as blogging, website services, social media advertising and video tours.

 

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